NIBC Bank launches NIBC Direct in Belgium
After the Netherlands and Germany, NIBC today announced the launch of NIBC Direct in Belgium. The bank is responding to the growing demand in the Belgium market for a bank able to offer easy and competitively priced products in combination with convenience and maximum transparency.
Attracting EUR 6 billion of savings in the Netherlands and Germany is evidence that NIBC Direct's client-focused way of working has impressed consumers. In just over three years NIBC Direct has managed to attract over 10 million visitors to its websites, while also achieving a number of industry awards and receiving very high marks for client satisfaction. This has ultimately resulted in more than 200,000 clients and a substantial share of the direct banking market.
The combination of simple products, highly transparent communications and good interest rates has made NIBC Direct a serious player in today's retail banking world. Not only in the savings market, but also, since last summer, in the German brokerage market for retail investment products. This gives NIBC Direct a great starting point for rolling out other retail products.