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Buy-out by Cobepa marks a new growth chapter for HG

With its headquarters and production site in Almere, HG is the clear market leader in specialised cleaning products for consumers in the Netherlands and Belgium. It offers a popular range of 300 products for practically any cleaning problem that customers face, under the slogan; ‘Does what it promises’.

HG has been a client of NIBC since the buy-out by Gilde Buy Out Partners in 2013, which enabled HG to strengthen its position in the Benelux and penetrate international markets. In early 2017, HG was acquired by Cobepa and management; new shareholders that will look to leverage their financial strength and broad network to further develop HG’s leading market position. Cobepa is a Brussels-based evergreen investment company that is characterised by a strong entrepreneurial background and a long-term vision, which is a perfect fit with the management team of HG and its sustainable growth path.

The assignment

As part of a competitive bidding process for HG, our Leveraged Finance team swiftly arranged senior buy-out financing and alongside other banks, which enabled Cobepa and management to acquire HG from its previous shareholders.

Adding value

This transaction played perfectly to our strengths and focus areas in terms of company size, geographic scope, sector focus and builds on our existing relationship with the company.

Delivering results

The transaction strengthens our relationship with sponsor client Cobepa, which can now focus on continuing HG’s growth strategy by attracting additional retail clients in the home markets and further expanding internationally in Germany, France and the UK.“The acquisition of HG was a great investment opportunity for us. NIBC acted as a reliable partner by contributing to the financing in a swift and timely manner.” - Hiram Claus, Investment Director Cobepa.

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