Our THINK YES campaign has entered a new phase: nibc.nl/groei. In this new phase, we are going to deepen THINK YES. This follow-up campaign proves NIBC enables clients to grow their business. We now load the NIBC brand with proof points of our truly professional, entrepreneurial and inventive character. The Dutch campaign features our services NIBC Markets, BEEQUIP and our buy-to-let product.
‘Perspective’ again plays an important role in this campaign; the word YES is again depicted in different and changing angles. In the end, the individual characters will represent a stairs symbolising the growth we enable for our clients. The person featuring in the material represents our entrepreneurial client, who can depend on our THINK YES mentality.
Besides a TV commercial we also launched a radio commercial and advertisement. To listen and see the marketing materials, please click on the links below.